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What is Business Model-Oriented Technology Management

Chapter 396
Encyclopedia of Information Science and Technology, Fourth Edition
Business model-oriented technology management integrates the concept of business model innovation, which means identifying, developing and analysing business concepts, in the management of technologies and technology knowledge.
Published in Chapter:
Business Model Innovation-Oriented Technology Management for Emergent Technologies
Sven Seidenstricker (Fraunhofer Institute for Industrial Engineering, Germany) and Ardilio Antonino (Fraunhofer Institute for Industrial Engineering, Germany)
Copyright: © 2018 |Pages: 10
DOI: 10.4018/978-1-5225-2255-3.ch396
Abstract
The diffusion of new technologies into the market challenges technology management in research and practice. Technology commercialisation and detecting markets at an early stage of technology development have been considered in the research on technology management in recent years; however, all technologies, when it comes to the market, need to be embedded in sustainable business models. The research and concepts of business model innovations might offer support to identify market gaps which fit emerging technology and define requirements for its development; hence, the diffusion rate for new technology, as well as its scope for competitive advantage, can be increased. This paper elaborates three main steps for developing new business models for emergent technologies through the management of technologies and influencing their development at an early stage.
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