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What is Business Sophistication

Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector
Is an innovation and greater sophistication production processes. Empirical analysis of macroeconomic performance stated that OECD countries with a higher capacity for innovation and greater sophistication production processes tend to be less inefficient. Furthermore, non-parametric methods for evaluating the impact of process and contextual variables on efficiency also confirmed that business sophistication and innovation contribute to efficiency improvements across OECD countries ( Salas-Velasco, 2018 , p.60).
Published in Chapter:
The Impact of Business Sophistication on Marketing Knowledge
Francisco Xavier Pedro (Universidade do Minho, Portugal) and Ricardo Gouveia Rodrigues (Universidade da Beira Interior, Portugal)
DOI: 10.4018/978-1-7998-9194-9.ch007
This study aims to analyze the impact of business sophistication on marketing knowledge. The research combines bibliometric literature review, preferred reporting items for systematic and meta-analyses (PRISMA), and empirical approach to collect extensive sample data GII (Global Innovation Index) of 50 countries' business sophistication technologic input-output framework. Furthermore, the research uses multiple linear regression analysis to test the proposed hypotheses. Business sophistication impacts positively on marketing knowledge. However, each technological input pillar behaves differently. This study derives managerial strategies and policies from marketing knowledge.
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