What is Business Support

The objective of this chapter is to propose the implementation of a plan of continuous support from the government of the State of Colima in Mexico to start-ups and micro-enterprises classified as belonging to the trade and services sector, policy public, to increase the economic units that manage to stay beyond three years and thereby derive social benefits such as employment generation, greater wealth and improving the quality of life of the population of the state. This proposal is given based on the sequential design procedure policies. The method used is the analysis of the national situation. It can be concluded from the analysis on the proposal for a design process of public policy based on the matrix of policy alternatives under the assumption that continuity and permanence of the companies will be positively impacted in the current rates of survival if companies born have the support of the government.