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What is Business Teaching Strategy

Handbook of Research on Hybrid Learning Models: Advanced Tools, Technologies, and Applications
A process for providing management know-how.
Published in Chapter:
Blended Learning Systems: New Directions in Graduate Management Education
Owen P. Hall (Pepperdine University, USA)
DOI: 10.4018/978-1-60566-380-7.ch021
Abstract
Distance learning has come a long way since Sir Isaac Pitman initiated the first correspondence course in the early 1840s. Today the growing role of globalization calls for new and innovative learning systems for management education. To meet these challenges the traditional classroom model for delivering executive business education is giving way to a more holistic learning paradigm in which both the pedagogical and andragogical focus are on knowledge acquisition and management decision-making. The one-size-fits-all educational approach of the past is being supplanted by customized, web-based learning systems. The purpose of this chapter is to introduce a blended learning system that combines the best of both web-based learning and time-honed classroom practices for delivering cost-effective graduate management education.
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