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What is Buyer Intention

Chapter 118
Encyclopedia of E-Commerce Development, Implementation, and Management
The subjective probability that a buyer's beliefs and attitudes will be acted upon in a purchasing framework (American Marketing Association, 2015).
Published in Chapter:
The Moderating Impact of Product Classification on the Relationship between Online Trust, Satisfaction, and Repurchase Intention
Sajad Rezaei (Taylor's University Lakeside Campus, Malaysia), Maryam Emami (Universiti Teknologi Malaysia, Malaysia), and Naser Valaei (Multimedia University (MMU), Malaysia)
Copyright: © 2016 |Pages: 19
DOI: 10.4018/978-1-4666-9787-4.ch118
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