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What is Buying Behavior

Chapter 14
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Conduct of the consumers relative to the de facto purchase of a product, as well as to the site and the frequency of such purchases.
Published in Chapter:
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
José G. Vargas-Hernández (University of Guadalajara, Mexico) and Jovanna Nathalie Cervantes Guzmán (University of Guadalajara, Mexico)
Copyright: © 2020 |Pages: 23
DOI: 10.4018/978-1-7998-1419-1.ch014
Abstract
This chapter develops a model of the behavior of the ecological consumer to know what motivates the decision to purchase organic products in citizens 25 to 45 years old in the city of Guadalajara. The methodology used in the research is qualitative and was carried out through the non-experimental design, with respect to the data collection tool. Results of in-depth interviews support the general hypothesis related to the factors that influence the purchase decision. One of the limitations the study faced was a limited literature regarding studies involving Guadalajara.
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Chapter 9
Merchants Competing on E-Commerce Platforms: Influencing Factors on Buying Behavior
Buying behavior is the cognitive process that a consumer - or, more broadly, a company - goes through to decide to make a purchase.
Published in Chapter: Merchants Competing on E-Commerce Platforms: Influencing Factors on Buying Behavior; From: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
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Chapter 14
Cause-Related Marketing and Consumer Buying Behavior: Opportunities and Challenges
Refers to consumers’ behavior at the marketplace in terms of their attitudes, preferences, intentions, and decisions when purchasing a product or service.
Published in Chapter: Cause-Related Marketing and Consumer Buying Behavior: Opportunities and Challenges; From: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
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Chapter 22
The Relationship Between Customer Perceptions of Green Marketing Influence on Buying Behavior
Refers to the act and behavior of consumers when they are in the process of buying a product for consumption, this also includes the sequence of steps during buyer decision making.
Published in Chapter: The Relationship Between Customer Perceptions of Green Marketing Influence on Buying Behavior; From: Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy
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Chapter 20
A Study on Evolutionary Technique to Predict the Sales During COVID-19
It is the decision process and act of people involved in buying and using products.
Published in Chapter: A Study on Evolutionary Technique to Predict the Sales During COVID-19; From: Handbook of Research on Library Response to the COVID-19 Pandemic
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Chapter 6
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico
Conduct of the consumers relative to the de facto purchase of a product, as well as to the site and the frequency of such purchases.
Published in Chapter: Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico; From: Green Marketing as a Positive Driver Toward Business Sustainability
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Chapter 8
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
Conduct of the consumers relative to the de facto purchase of a product, as well as to the site and the frequency of such purchases.
Published in Chapter: Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco; From: Advanced Integrated Approaches to Environmental Economics and Policy: Emerging Research and Opportunities
Full Text Chapter Download: US $37.50 Add to Cart
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