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What is Cacophony

Handbook of Research on Narrative Advertising
A confusing and an undesirable condition arising from too many contradictory voices. Independence: A state of being free from influence and control of others.
Published in Chapter:
Narrative Practices in Central Bank Communication
Zeynep Karas (Duzce University, Turkey)
Copyright: © 2019 |Pages: 12
DOI: 10.4018/978-1-5225-9790-2.ch030
Abstract
A fundamental and effective way of human communication is narratives. It is believed that narratives help central banks communicate with their stakeholders easily. Central banks have started to make use of narratives in their communications for accountability concerns and policy decision announcements. Central banks should make use of narratives to meet the public's and the markets' expectations. To improve the quality and effectiveness of central banks' communications, a focused and coherent narrative would be an important asset to help make the ambiguous and technical nature of macroprudential policy more precise and meaningful. This paper aims to show that to what extent narratives have been being used in communication activities by central banks. In this scope, a literature review will be made to identify narrative uses by central banks and a connection will be tried to be established between narratives and central bank communication to show how significant roles narratives can play in central bank communication.
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Word Formation Study in Developing Naming Guidelines in the Translation of English Medical Terms Into Persian
According to Encyclopedia Britannica, “cacophony”, the opposite of “euphony”, refers to combination of words that produce harsh discordance of sound. Linguistically, euphony and cacophony belong to the study of inherent pleasantness or unpleasantness of the sound of certain utterances. This knowledge is called “phonaesthetics”. Morphologically, this word is derived from two Greek word parts that mean “voice-sound” and “aesthetics.” Despite cacophony, euphony is achieved through the use of vowel sounds in words. Vowel sounds, which are more easily pronounced than consonants, are more euphonious; the longer vowels are the most melodious. See dissonance.
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