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What is Cannibalisation

Chapter 83
Encyclopedia of Information Science and Technology, Third Edition
A sales activity taking sales revenue from another sales activity without increasing the overall sales revenue and potentially increasing complexity and cost, thereby undermining the overall business.
Published in Chapter:
Omni-Channel Retail Information Systems
Torben Tambo (Aarhus University, Denmark)
Copyright: © 2015 |Pages: 9
DOI: 10.4018/978-1-4666-5888-2.ch083
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