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What is Cheer Girls

Chapter 6
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
A team or group of girls who are perform certain dance numbers, cheering and stunts to cheer up the team and celebrate the victory. In India this cheer groups became popular with IPL.
Published in Chapter:
Bollywoodizing Cricket!: A Fascinating World of Global Sensibilities, Entertainment Revolution, Cultural Representation, and Economic Stunts
Sony Jalarajan Raj (St. Thomas University, USA) and Rohini Sreekumar (Monash University, Malaysia)
Copyright: © 2014 |Pages: 15
DOI: 10.4018/978-1-4666-6190-5.ch006
Abstract
Bollywood is a cultural product that has molded their representational possibilities to depict the changing social and political scenario of India. Moreover, it is an industry that is commercially successful and makes all efforts to take into account its middle class Indian sentiments and interest. One of its recent ventures is the launch of the Indian Premier League with most of the franchised teams owned by Bollywood stars or at least branded or heralded by film stars. This makes cricket matches extremely glamorized events with the mix of a Bollywood film. This chapter look into this aspect of transformation of a popular game like cricket in India with due consideration to the cultural, entertainment, and Bollywood-izing aspect of the game.
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