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What is Chi Square

Chapter 116
Encyclopedia of E-Commerce Development, Implementation, and Management
A statistical test commonly used to compare observed data with data we would expect to obtain according to a specific hypothesis.
Published in Chapter:
Impact of Gender and Product Type on Perceived Risk and Online Shopping Intentions
Stuart Dillon (University of Waikato, New Zealand), John Buchanan (University of Waikato, New Zealand), and Kholoud Al-Otaibi (University of Waikato, New Zealand)
Copyright: © 2016 |Pages: 19
DOI: 10.4018/978-1-4666-9787-4.ch116
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