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What is China

Handbook of Research on Global Perspectives on International Advertising
The world’s most crowded country.
Published in Chapter:
Advertising in China: An Analysis of Ads During the COVID-19 Period
Rukiye Gulay Ozturk (Istanbul Commerce University, Turkey)
DOI: 10.4018/978-1-7998-9672-2.ch005
Advertising is a multi-million-dollar industry in China. China's progress in production and technology is highly important in that regard. COVID-19 first broke out in China and took hold of the entire world by the end of 2019, which compelled the attention of every country. In this context, as China is a dominant country in the advertising market across the world and is the place where the pandemic broke out, this study aims to examine the most striking ads of this period by offering a linguistic and visual analysis based on the affect dimension of Martin and White's appraisal theory. It was found that the three most frequently used elements in these ads were security, happiness, and inclination. Employment of these three elements in the advertising communication of the brands in the climate of anxiety and fear during COVID-19 has been considered an appropriate strategic approach.
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Chinese FDI Activity in Europe: Trends, Impacts, and Challenges
It is a populous nation in East Asia whose vast landscape encompasses grassland, desert, mountains, lakes, rivers and more than 14,000km of coastline. The country is one of the highly emerging countries in the world chasing United States in its GDP and per capita income.
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Challenges and Opportunities for Regional Connectivity: Afghanistan's Role Between Pakistan and the Central Asian Region
Its role in regional connectivity initiatives is of significant importance, especially through its ambitious global infrastructure and development project known as the Belt and Road Initiative (BRI). The BRI seeks to enhance connectivity and cooperation between China and countries across Asia, Europe, Africa, and beyond. Within the context of this chapter, China's involvement may include its initiatives to establish transport, trade, and energy links with Central Asian states via Afghanistan.
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Economic Impacts and Management of the COVID-19 Global Crisis: A Study of the Tourism Industry
It is the largest of all Asian countries and has the largest population of any country in the world.
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Middle East: Who Will Dominate in the Region – A Case of China
The official name of the country is the People's Republic of China (PRC), it is located in East Asia and is considered the world's most populous country since it has a population of more than 1.4 billion.
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The Tao To Understanding Enterprise It Project Complexity: Sun-Tzu's Five Factors Revisited
is one of the world’s oldest uninterrupted civilizations, consisting of states and cultures dating back more than six millennia.
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