A non-traditional concept of the university as an institution that is responsible for producing knowledge as well as for catering for the needs and demands of citizens and society as a whole.
Published in Chapter:
Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education
Marco Bardus (American University of Beirut, Lebanon), Christine T. Domegan (National University of Ireland, Ireland), L. Suzanne Suggs (Università della Svizzera italiana, Switzerland), and Bent Egberg Mikkelsen (Aalborg University, Denmark)
Copyright: © 2019
|Pages: 33
DOI: 10.4018/978-1-5225-6295-5.ch008
Abstract
In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.