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What is Click and Mortar Company

Chapter 29
Handbook of Research on E-Business Standards and Protocols: Documents, Data and Advanced Web Technologies
A type of business model that includes both online and offline operations, which typically include a website and a physical store. A click-and-mortar company can offer customers the benefits of fast, online transactions or traditional, face-to-face service.
Published in Chapter:
Measuring Quality of Electronic Services: Moving from Business-to-Consumer into Business-to-Business Marketplace
Mahmoud Amer (Carl von Ossietzky University of Oldenburg, Germany) and Jorge Marx Gómez (Carl von Ossietzky University of Oldenburg, Germany)
Copyright: © 2012 |Pages: 18
DOI: 10.4018/978-1-4666-0146-8.ch029
Abstract
This study tries to answer questions regarding the factors that affect electronic service quality perception in the Business-to-Business (B2B) domain using quantitative and qualitative measures through surveys and interviews targeted at the German companies that are enrolled in providing service activities in the B2B marketplace. The study reviews past research in the field and the efforts that were conducted in the Business to Consumer (B2C) model, and moves toward explaining the service quality measure in the B2B domain. The study found that there are clear differences in the determinants of service quality perception between the B2C and B2B domains.
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Chapter 14
Measuring B2C Quality of Electronic Service: Towards A Common Consensus
a type of business model that includes both online and offline operations, which typically include a website and a physical store. A click-and-mortar company can offer customers the benefits of fast, online transactions or traditional, face to face service.
Published in Chapter: Measuring B2C Quality of Electronic Service: Towards A Common Consensus; From: Encyclopedia of E-Business Development and Management in the Global Economy
Full Text Chapter Download: US $37.50 Add to Cart
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