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What is Click-Stream

Interdisciplinary Approaches to Digital Transformation and Innovation
The sequence of page visits executed by a particular user navigating through a website.
Published in Chapter:
They Know What You Will Do Next Click
Serra Çelik (Istanbul University, Turkey)
DOI: 10.4018/978-1-7998-1879-3.ch005
Abstract
This chapter focuses on predicting web user behaviors. When web users enter a website, every move they make on that website is stored as web log files. Unlike the focus group or questionnaire, the log files reflect real user behavior. It can easily be said that having actual user behavior is a gold value for the organizations. In this chapter, the ways of extracting user patterns (user behavior) from the log files are sought. In this context, the web usage mining process is explained. Some web usage mining techniques are mentioned.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Web Usage Mining
In Web research, the click-stream is the sequence of Web pages that is visited by the experimental subject. A click-stream data record can be as simple as URL and sequence number, or a timestamp can also be added. This latter approach allows for analysis of page viewing time.
Full Text Chapter Download: US $37.50 Add to Cart
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