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What is Collective Creativity

Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems
An approach of creative activity that emerges from the collaboration and contribution of many individuals so that new forms of innovative and expressive art forms are produced collectively by individuals connected by the network. Collective creativity occurs when social interactions lead to new interpretations and discoveries which individual thinking could not have generated.
Published in Chapter:
Evaluating Collective and Creative Problem-Solving Approaches and Tools for Wicked Problems
Ziska Fields (University of Johannesburg, South Africa)
DOI: 10.4018/978-1-7998-2385-8.ch003
Abstract
Societies and businesses are faced with problems that contain too many new, unknown, and unintended consequences and even more so as humans have to face and deal with more complexity created by the Fourth Industrial Revolution. These problems have become ‘wicked problems'. Creativity is needed to solve problems as it allows people to create new ideas by using their mental toolkit, creative characteristics and behaviours. It is possible to solve wicked problems using collective and creative problem-solving approaches and tools. This means that people need to work together to generate creative ideas to find novel and breakthrough solutions. To try and find a “silver bullet” to solve wicked problems, various problem-solving approaches and tools were evaluated and it became evident that a combination of approaches supported by various tools might lead to solving wicked problems collectively and creatively.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Grounding Principles for Governing Web 2.0 Investments
Collective creativity reflects a qualitative shift in the nature of the creative process, as the comprehension of a problematic situation and the generation of creative solutions draw from – and reframe – the past experiences of participants in ways that lead to new and valuable insights,” (Hargadon & Bechky, 2006, p. 484).
Full Text Chapter Download: US $37.50 Add to Cart
Using Collective Creativity and Industry 4.0 Technology to Reduce the Negative Impact of a Pandemic on Entrepreneurs
An approach of creative activity that emerges from the collaboration and contribution of many individuals so that new forms of innovative and expressive art forms are produced collectively by individuals connected by the network. Collective creativity occurs when social interactions lead to new interpretations and discoveries which individual thinking could not have generated.
Full Text Chapter Download: US $37.50 Add to Cart
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