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What is Commercialisation

Handbook of Research on Communities of Practice for Organizational Management and Networking: Methodologies for Competitive Advantage
The stage in the development of a new product during which a decision is made to embark on its full-scale production and distribution. A Dictionary of Business and Management . Ed. Jonathan Law. Oxford University Press, 2006
Published in Chapter:
Triple Helix Organisations, Communities of Practice and Time
Kathryn J. Hayes (University of Western Sydney, Australia)
DOI: 10.4018/978-1-60566-802-4.ch014
Abstract
Commercialisation activities require knowledge sharing between groups such as researchers and commercial managers. The existence of research based Knowledge-stewarding Communities of Practice (CoPs) within industry/research/government innovation collaborations has important implications for innovation management practice. The context of the study is four Australian Cooperative Research Centres (CRCs) composed of academic, government and industry personnel. Semi-structured interviews with a total of twenty scientists, engineers and managers explored collectively shared and dissimilar perceptions of time in commercialisation activities. Knowledge-stewarding CoP members and commercial participants in triple helix organisations working to commercialise inventions report differing temporal perceptions. Commercial and research groups described distinctively different views of pace and flexibility, contributing to tension, distrust and negatively influencing knowledge sharing, communication and commercialisation outcomes. Management techniques in use in the four CRCs and an agenda for future research conclude the chapter. This chapter contributes to the literature on collaborative innovation management and inter-organisational CoPs.
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