What is Positioning

1.

The symbolic value and place that products and brands have in the minds of consumers in the post-modern era. Learn more in: Communicating Images: A Discussion on the Positioning Strategy of Volvo Cars and the Model SS (Super Safe) Recommendation

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The process of estimating the location of a moving object. Learn more in: Location-Based Network Resource Management

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The act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market. Learn more in: Augmented Reality as a Marketing Strategy for the Positioning of a Brand

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The image of brand in the minds of consumer. Learn more in: The Effects of Private Label Brand Strategies on Consumer Perception

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Positioning is present in the initial definition of the marketing strategy, where there is a study of the market, the competitors’ network and the consumer ( Zhang et al., 2016 ). Equipped with this information, the company sets a plan to differentiate itself from others, delivering a promise to consumers by transmitting a specific image and benefits to the targeted segment of the population in order to have a distinctive value in comparison with the other alternatives of the market. Positioning is the definition of how the product or service should be seen in the eyes of the target consumer in order to achieve a different placement in relation to the competition, and thus create customer-focused value. Learn more in: Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use: The Case of Pedras

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Process of marking an object on a map, usually expressed in coordinates. Learn more in: Assistive Navigation Systems for the Visually Impaired

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As everyone is granted or allowed to access different rights and duties, this describes the phenomenon or mechanism that people use to show their stance or relationship to others in discourse interactions or behavior. Learn more in: Crossing the Borders of Four Countries: L2 Learning and Identity Negotiation Trajectories

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The place that a company occupy in the consumers’ heart, reflecting their purchase decisions. Learn more in: Changes in the Marketing Orientation Within the Business Model of an International Retailer: IKEA in Malaysia for Over 20 Years

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Relates to the set of images through which the market and its customers ‘sees’ a company, product, person, or even an idea, and clearly identifies it, even among similar ones. Learn more in: Marketing and Marketing Plan for Information Services

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A term denoting the articulation of a subject role during a conversation. Learn more in: ESL Students' Perceptions of Linguistically Diverse English Language Teachers in English-Speaking Countries: The Effect on Teacher Self-Image

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It is a process of implementing the chosen image and appeal of the product/service offered by the company to its chosen segment of customers. Learn more in: Brand Positioning Practices in Services Sector: A Study of Banking Brands

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Positioning is the process of designing an offering or a brand through marketing mix to create a distinctive position on the minds of customers by associating it with some attributes that are favorable to prospective customers. Learn more in: Evaluating the Success of the Economic and Premium Private Labels in Retailers Positioned at the Opposite Ends of the Price-Quality Axis

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This is the act of situating something or institution, placing it at a vantage position. Learn more in: Positioning Library and Information Services for User Satisfaction through ICT Policy Formulation in Nigeria

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Techniques with which mobile devices may be localized in geographic space, both indoor and outdoor. Mathematical reference-based positioning systems (based on e.g. global navigation satellite systems or cellular mobile phone networks) are the most commonly used techniques on mobile devices. Learn more in: User-Centered Design of Mobile Geo-Applications

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The position that an idea occupies in the mind of the consumer, that is, the mental interpretations that consumers have. Learn more in: Marketing Management Inside the Business Family: The Family Mindketing

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How speakers frame their relationship to each other while interacting, that is, the person asking a question may thereby position the respondent as subordinate. Learn more in: Locating Presence and Positions in Online Focus Group Text with Stance-Shift Analysis

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An ongoing, complex, multifaceted, fluid, and dynamic process where people construct self and other interactionally in a social setting through their discursive choices such as oral and written language use, speech acts, images, metaphors, or personal stories. Learn more in: Cultural Diversity and Critical Cultural Awareness: A Case Study of Telecollaboration on Dutch and Turkish Teachers' Pedagogical Perspectives

18.

How speakers frame their relationship to each other while interacting, that is, the person asking a question may thereby position the respondent as subordinate. Learn more in: Locating Presence and Positions in Online Focus Group Text with Stance-Shift Analysis