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What is Nudge

Encyclopedia of Information Science and Technology, Fifth Edition
A nudge is a measure advocated by Thaler and Sunstein (2008) that transforms the behavior of people in an appropriate direction for society. This encourages behavioral changes using all the elements of choice architecture that do not prohibit people’s choices and does not change economic incentives significantly, and so changes the behavior of people in a predictable manner.
Published in Chapter:
Comparative Analysis of Applying Behavioral Public Policy to Telecommunication Market by International Organizations
Nagayuki Saito (International Professional University of Technology in Tokyo, Japan)
Copyright: © 2021 |Pages: 13
DOI: 10.4018/978-1-7998-3479-3.ch106
Since the latter half of the 1990s, various policy methods to replace government regulations have been studied in Western countries. Among the trends, in recent years, international organizations such as the Organization for Economic Cooperation and Development (OECD), the European Commission (EC), and the United Nations Conference on Trade and Development (UNCTAD) have considered introducing behavioral public policy as a new policy method, substituting for governmental regulation. This article reviews the status of behavioral public policy being introduced in each international organization. Furthermore, we compare and verify the stages of behavioral public policy in terms of consumer protection policy in each international organization in the telecommunications market, based on a literature review.
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More Results
Overconfidence in Decision Making Through the Lens of Gender Gap
A nudge is a small intervention in the decision-making process for better and predictable direction. Conditions should undergo minimal changes, allowing for flexibility in choices and avoiding the need for costly incentives ( Thaler & Sunstein, 2008 ).
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Innovation, Ethics, and Consumer Protection: The Context of Fintech Gamification in Quebec
A choice architecture to better guide decision-making processes. Nudges are interventions that point people in particular directions, yet allow them, on the whole, freedom of choice and action.
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Nudging Towards Sustainable Public Transportation
A small change in the environment of the individual decision maker that affects their decision in a predictable way without removing any of the existing choices or changing their economic initiatives.
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Revolutionizing Edu-Influencers as Minorities Nudging Sustainable Fashion Consumption on Instagram
Nudge Theory suggests that subtle changes in choice or information presentation can influence behavior without forbidding or mandating certain actions, highlighting the influence of environmental, external, and individual internal factors.
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Rethinking the Origin of the Behavioural Policy Cube With Nudge Plus
A nudge is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives (Thaler & Sunstein, 2009).
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In Need for More Tailored Feminist Stories in a Time of Crisis
A strategy based on making others taking the right decisions without having the feeling they were imposed to them.
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Improving Crisis Communication Efficiency Through Nudging: Insights From and Reflections on the COVID-19 Pandemic
A nudge is the conscious modification of an existing decision architecture which aims at a predictable change in decision-making. When installed by governments, nudges are supposed to increase the individual’s outcome as well as the collective outcome. However, other actors also apply nudging to pursue their goals.
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Understanding Actual Socio-Economic Behavior as a Source of Competitive Advantage: The Role of Experimental-Behavioral Economics in Innovation
A strategic management of the framing where the information and the potential alternatives are presented in a way to obtain a desired people’s behavior.
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E-Health and Psychology: Self-Regulation to Help Software Design
Any aspect of choice architecture that can promote some behavior without forbidding others.
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