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What is Competitive Strategies

Chapter 11
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
Strategies that enable an organization to maintain a competitive advantage over its competitors.
Published in Chapter:
The Future of Digital Marketing: Leveraging Artificial Intelligence for Competitive Strategies and Tactics
Yogita Yashveer Raghav (K.R. Mangalam University, India), Rupesh Kumar Tipu (K.R. Mangalam University, India), Ruchika Bhakhar (K.R. Mangalam University, India), Tanu Gupta (K.R. Mangalam University, India), and Kriti Sharma (Sushant University, India)
Copyright: © 2024 |Pages: 26
DOI: 10.4018/978-1-6684-9324-3.ch011
Abstract
AI is crucial for digital marketing, enabling data analysis, customer insights, and campaign optimization. This chapter explores AI's role, benefits, and limitations in marketing. It covers analyzing customer behavior, personalized content, campaign optimization, and engagement. AI trends, use cases like personalized content and chatbots, and emerging technologies are discussed. Real-life examples and case studies showcase successful AI integration. The chapter provides a framework for an AI-driven marketing strategy, emphasizing data management and talent acquisition. It explores the future of AI in digital marketing, including augmented reality and voice search. Overall, leveraging AI helps companies thrive in the competitive digital landscape.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 7
Contributions of Entrepreneurial Orientation to Competitive Advantage: The Portuguese Experience of the Textile SMEs
1) Broad cost leadership, 2) broad differentiation, 3) cost focus, and 4) differentiation focus.
Published in Chapter: Contributions of Entrepreneurial Orientation to Competitive Advantage: The Portuguese Experience of the Textile SMEs; From: Entrepreneurial Orientation and Opportunities for Global Economic Growth
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Chapter 9
Survival Under Aggressive Competition: A Microenterprise Case
Defining the benefit, customer group, and price level so accurately that the consumers would eventually prefer the firm’s goods and services over competitors’.
Published in Chapter: Survival Under Aggressive Competition: A Microenterprise Case; From: Strategy and Superior Performance of Micro and Small Businesses in Volatile Economies
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