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What is Complementors

Chapter 170
Encyclopedia of E-Commerce Development, Implementation, and Management
Businesses that directly sell products or services that complement the products or services of another company by adding value to mutual customers.
Published in Chapter:
What Makes the Platform Network Effects Unsustainable?: Winner-Take-All Strategies and Unpaid Complementors
Wiboon Kittilaksanawong (Saitama University, Japan)
Copyright: © 2016 |Pages: 11
DOI: 10.4018/978-1-4666-9787-4.ch170
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 15
Surviving COVID-19 Crisis by New Business Models: A Case Study of the Indian Restaurant Industry
Company selling such product or service that complements the products or services of another company and hence are called as complementors.
Published in Chapter: Surviving COVID-19 Crisis by New Business Models: A Case Study of the Indian Restaurant Industry; From: Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era
Full Text Chapter Download: US $37.50 Add to Cart
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