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What is Computer-Mediated Processes

Handbook of Research on Electronic Collaboration and Organizational Synergy
Communication is mediated by technology, rather than conducted face-to-face.
Published in Chapter:
Globalizing a Function within a Company
Theresa Rich (Change Management Consultant, General Motors Corporation, USA)
DOI: 10.4018/978-1-60566-106-3.ch036
Abstract
This case study presents the work done to develop and execute the global vision for a 24/7 matrix organization within a major multinational corporation. Following a literature review describing the opportunities and challenges of a global virtual matrix organization, it presents a McKinsey 7-S (Gluck, 1985) type analysis of this organizational change. At the time this is written, the organizational change is being implemented. The discussion is presented from the vantage point of two of the Change Management consultants that have been engaged to facilitate this work. Specifically discussed is how technology is employed as an enabling element to global collaboration working in virtual teams. While high tech is absolutely necessary to this globalization effort, equally necessary is a high touch approach to build relationships and trust across the organization.
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