What is Concerted Cultivation

Globalization and its imminent effect on education have received attention in recent years. Less widely acknowledged is the discussion of the role of middle-class mothers who are stuck amidst the changes in their children's education and future. With the aid of in-depth face-to-face interviews and extensive participant observation in Kolkata, this chapter examines how middle-class mothers resort to commercial solutions to help manage their crisis in a neoliberal India. The crisis managers in the form of “mom-schooling” agencies support and coach mothers to negotiate with the changing education system and parenting methods that have become highly Americanized. In this chapter, the author uses Bourdieu's theory of conversion of capital to argue that mothers in Kolkata are acting as “converters” of capital with the help of commercial mom-schools by converting economic capital to a distinct form of cultural capital that they transfer to their children for the latter's success in a global economy.