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What is Agency Trading Desk

Chapter 91
Encyclopedia of E-Commerce Development, Implementation, and Management
Also known as Trading Desk. It is a service-based and centralized organization that offers advertising agency clients bid-based media and audience-buying technologies and services.
Published in Chapter:
Real-Time Bidding Advertising: Challenges and Opportunities for Advertising Curriculum, Research, and Practice
Kenneth C. C. Yang (The University of Texas at El Paso, USA) and Yowei Kang (Kainan University, Taiwan)
Copyright: © 2016 |Pages: 16
DOI: 10.4018/978-1-4666-9787-4.ch091
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