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What is Conjoint analysis

Biomedical and Business Applications Using Artificial Neural Networks and Machine Learning
By assuming that the products have specific attributes, the actual effects are simulated, and then consumers are allowed to evaluate these virtual products according to their preferences. In addition, these characteristics are separated from the utility of attribute level by the mathematical statistics method so that the importance of each attribute and attribute level can be quantitatively evaluated.
Published in Chapter:
Protein-Protein Interactions (PPI) via Deep Neural Network (DNN)
Zizhe Gao (Columbia University, USA) and Hao Lin (Northeastern University, USA)
DOI: 10.4018/978-1-7998-8455-2.ch006
Abstract
Entering the 21st century, computer science and biological research have entered a stage of rapid development. With the rapid inflow of capital into the field of significant health research, a large number of scholars and investors have begun to focus on the impact of neural network science on biometrics, especially the study of biological interactions. With the rapid development of computer technology, scientists improve or perfect traditional experimental methods. This chapter aims to prove the reliability of the methodology and computing algorithms developed by Satyajit Mahapatra and Ivek Raj Gupta's project team. In this chapter, three datasets take the responsibility to testify the computing algorithms, and they are S. cerevisiae, H. pylori, and Human-B. Anthracis. Among these three sets of data, the S. cerevisiae is the core subset. The result shows 87%, 87.5%, and 89% accuracy and 87%, 86%, and 87% precision for these three data sets, respectively.
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Configurators/Choiceboards: Uses, Benefits, and Analysis of Data
A set of statistical technique used in market- and marketing research to determine how people value different features that make up an individual product or service.
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Health-Related Quality of Life Measures in the Information Age
A method of utility assessment that asks respondents to rank order their preferences for a series of alternatives, which can be presented in a variety of formats including rating, ranking or more often, discrete choices between a series of pairwise comparisons.
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Conducting a Basic Self-Explicated Conjoint Analysis Online With Qualtrics®
A type of choice-based experiment in which respondents indicate their preferences among a selection of attributes related to a particular choice-space (product, service, or other real-world and/or theoretical decision space).
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