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What is Consumer Behaviour

Chapter 9
Handbook of Research on Transnational Higher Education
The behavior of the consumer engaging in various consumption experiences.
Published in Chapter:
Cross-Cultural Approach to Evaluation of University Services
Margarita García Sanchis (Universitat de València, Spain), Irene Gil Saura (Universitat de València, Spain), Gloria Berenguer Contrí (Universitat de València, Spain), and Maria Fuentes Blasco (Universidad Pablo de Olavide, Spain)
Copyright: © 2014 |Pages: 24
DOI: 10.4018/978-1-4666-4458-8.ch009
Abstract
Increased competition between universities is generating the need for in-depth analysis of the processes underlying evaluation of university service because of its implications for student behaviour. Cross-cultural analysis of student perceptions is a fundamental approach. This chapter attempts to review the concept in the light of dimensional models of culture proposed by Hofstede (1980, 2001) and Schwartz (1994). Thus, based on a theoretical framework that reviews the main contributions to the concept of culture and evaluation of university service, a proposal has been developed for evaluating university service from a cross-cultural approach. The results show cultural differences between students from four different nationalities. Furthermore, Hofstede’s (2001) model has been found to be the most appropriate for evaluating cultural differences in this context.
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Chapter 15
Consumerism and Innovation: The Starting Points for the Creation of University Spin-Off
The study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.[1] It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.
Published in Chapter: Consumerism and Innovation: The Starting Points for the Creation of University Spin-Off; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 1
Investigation between the Quality Factors and Consumer Behaviour, through Customer Segmentation of a Shopping Centre: A Case Study
Studies and analyses the decision-making processes of buyers and the reasons behind them. Understanding these reasons it is important to target marketing strategies and achieve consumer loyalty.
Published in Chapter: Investigation between the Quality Factors and Consumer Behaviour, through Customer Segmentation of a Shopping Centre: A Case Study; From: Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
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Chapter 3
An Investigation on Cultural Cuisine of Mainland China: Management Implications for Restaurant Operators
Is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Published in Chapter: An Investigation on Cultural Cuisine of Mainland China: Management Implications for Restaurant Operators; From: Handbook of Research on Global Hospitality and Tourism Management
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Chapter 5
Deepening the Use of Social Media and Tourism Travel Behaviour
This is the focus of studies of consumers and the processes they employ to choose, use (i.e., consume), and dispose of products and services.
Published in Chapter: Deepening the Use of Social Media and Tourism Travel Behaviour; From: Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
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Chapter 8
Sensory Marketing: The Purpose of Sensory Stimuli in Consumer Behaviour in the Context of the Retail Environment
Refers to the study of consumers and the techniques they employ to select, consume, and reject goods and services, together with consumers' emotional, mental, and behavioural responses.
Published in Chapter: Sensory Marketing: The Purpose of Sensory Stimuli in Consumer Behaviour in the Context of the Retail Environment; From: Measuring Consumer Behavior in Hospitality for Enhanced Decision Making
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Chapter 17
Human-Computer Interaction in Consumer Behaviour
The study of individuals, groups and organizations and the processes they use to select, use and dispose of products, services, experiences and ideas to satisfy needs and how these processes influence both consumers and society.
Published in Chapter: Human-Computer Interaction in Consumer Behaviour; From: Handbook of Research on Managing and Influencing Consumer Behavior
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Chapter 13
Consumer Emotions Research in Luxury Contexts in Emerging Economies
The process that encompasses everything related to buying behavior, like the buying process, antecedents of the buying decision, consequents after the buying decision, and also factors influencing the buying decision.
Published in Chapter: Consumer Emotions Research in Luxury Contexts in Emerging Economies; From: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
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Chapter 10
Evaluating the Benefits of Omnichannel Retail: A Systematic Literature Review Focused on Consumers
Conscious or unconscious actions undertaken by a person in relation to a brand or a product/service, during research, purchase, or post-purchase.
Published in Chapter: Evaluating the Benefits of Omnichannel Retail: A Systematic Literature Review Focused on Consumers; From: Sales Management for Improved Organizational Competitiveness and Performance
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Chapter 7
Cyberspace, Choice, and Consumer Welfare: Linking the Triad
The study of entire process of how consumers obtain, use and dispose goods and services.
Published in Chapter: Cyberspace, Choice, and Consumer Welfare: Linking the Triad; From: Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
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Chapter 4
Sharing Economy and Applications: Business and Marketing Perspective
Actions of consumers related to consuming activities.
Published in Chapter: Sharing Economy and Applications: Business and Marketing Perspective; From: Networked Business Models in the Circular Economy
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Chapter 2
Behavior of Older Consumers in the Digital Age and Creating Marketing Strategies: Mature Population as Part of Customer 4.0
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Chapter 16
Communication and Marketing in the Fight Against Racism in the Sports Context: A Theoretical Reflection on European Football
The study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental, and behavioral responses that precede or follow these activities.
Published in Chapter: Communication and Marketing in the Fight Against Racism in the Sports Context: A Theoretical Reflection on European Football; From: Handbook of Research on Digital Violence and Discrimination Studies
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Chapter 14
Digital Tourism: Influence of E-Marketing Technology
It is the study of individuals and the processes they use to choose, consume, and dispose of products/services, including their emotional, mental, and behavioural responses.
Published in Chapter: Digital Tourism: Influence of E-Marketing Technology; From: Impact of New Media in Tourism
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Chapter 20
SME Sustainability in South Africa Post-COVID-19
Refers to the study of why customers choose to purchase, use or dispose of products or services. Consumers’ behaviour is often regulated by their emotions.
Published in Chapter: SME Sustainability in South Africa Post-COVID-19; From: Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era
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Chapter 6
Consumer Acculturation and Implications for Brand Preferences
The buying behaviour of consumers - those who purchase products or consume services.
Published in Chapter: Consumer Acculturation and Implications for Brand Preferences; From: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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Chapter 7
The Contribution of Tourist Events to Local Development: A Case Study With a Sport Perspective in the Post-COVID-19 Era
The study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental, and behavioral responses that precede or follow these activities.
Published in Chapter: The Contribution of Tourist Events to Local Development: A Case Study With a Sport Perspective in the Post-COVID-19 Era; From: Impacts and Implications for the Sports Industry in the Post-COVID-19 Era
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Chapter 2
The Role of Big Data in Digital Marketing
The examination of all activities related to the purchase of individuals or groups.
Published in Chapter: The Role of Big Data in Digital Marketing; From: Advanced Digital Marketing Strategies in a Data-Driven Era
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Chapter 1
Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour.
Published in Chapter: Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic; From: Using Information Technology Advancements to Adapt to Global Pandemics
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Chapter 12
Consumer Preferences and Key Aspects of Tourism and Hospitality Marketing on Island Destinations
“Different consumers have a varied range of needs and wants. The acquisition of products and services helps these consumers to satisfy their current and future needs. To achieve this objective, consumers make many purchasing decisions. When making these decisions, they engage in decision-making behaviour” ( Dibb & Simkin, 2013 , p. 124)
Published in Chapter: Consumer Preferences and Key Aspects of Tourism and Hospitality Marketing on Island Destinations; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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