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What is Consumer boycotts

Chapter 9
Handbook of Research on Contemporary Consumerism
Consumers’ preferences about not buying a product, brand, etc.
Published in Chapter:
Innovation Resistance: A Rising Tide of Consumerism
Dursun Yener (İstanbul Medeniyet University, Turkey) and Mertcan Taşçıoğlu (İstanbul Medeniyet University, Turkey)
Copyright: © 2020 |Pages: 21
DOI: 10.4018/978-1-5225-8270-0.ch009
Abstract
Innovation resistance has become a subject of increasing concern to academics and practitioners in recent years. Dealing with innovation resistance appropriately plays a very important role for companies. In this chapter, innovation resistance is examined in the context of consumerism. Innovation resistance concept and innovation resistance models are explored thoroughly and the relationship with innovation resistance and perceived risk is emphasized in the context of consumerism. Then, overcoming innovation resistance and the ways how to deal with barriers are explained and finally this chapter concludes with a summary of the chapter and managerial implications.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 20
Consumer Boycotts as a Consequence of Consumerism
Consumers’ preferences about not buying a product, brand etc.
Published in Chapter: Consumer Boycotts as a Consequence of Consumerism; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Full Text Chapter Download: US $37.50 Add to Cart
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