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What is Consumer Buzz

Chapter 158
Encyclopedia of E-Commerce Development, Implementation, and Management
Consumer-to-consumer communications regarding a company or brand resulting from viral marketing strategies.
Published in Chapter:
Viral Marketing and Its Implications for E-Commerce
Maria Petrescu (Nova Southeastern University, USA)
Copyright: © 2016 |Pages: 13
DOI: 10.4018/978-1-4666-9787-4.ch158
Full Text Chapter Download: US $37.50 Add to Cart
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