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What is Consumer Confusion

Encyclopedia of E-Commerce Development, Implementation, and Management
A consumer’s state of mind during a buying decision making process characterized by inability to finalize the choice of product or brand.
Published in Chapter:
The Cluttered Online Marketplace: Dealing with Confusion of Mobile App Buyers
Tathagata Ghosh (ICFAI Business School, India)
DOI: 10.4018/978-1-4666-9787-4.ch065
Full Text Chapter Download: US $37.50 Add to Cart
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