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What is Consumer-To-Business Model

Chapter 224
Encyclopedia of Business Analytics and Optimization
Involves a transaction that is conducted between a consumer and a business company.
Published in Chapter:
The E-Commerce Business Model Implementation
Alessia D'Andrea (National Research Council, Italy), Fernando Ferri (Institute of Research on Population and Social Policies - National Research Council, Italy), and Patrizia Grifoni (National Research Council, Italy)
Copyright: © 2014 |Pages: 12
DOI: 10.4018/978-1-4666-5202-6.ch224
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