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What is Consumer

Encyclopedia of E-Commerce Development, Implementation, and Management
Person or organization who acquires goods and services for his or her own needs.
Published in Chapter:
Impacts of eWOM on Hotels from the Consumer and Company Perspective
Antoni Serra Cantallops (University of the Balearic Islands, Spain), Fabiana Salvi (University of the Balearic Islands, Spain), and José Ramón Cardona (University of the Balearic Islands, Spain)
DOI: 10.4018/978-1-4666-9787-4.ch143
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Personalization of Marketing for Today and the Future: The Role of Artificial Intelligence
An individual or institution that has purposes such as purchasing, consuming, or using a product, service, or idea.
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“Not Ignoring the FoMO (Fear of Missing Out) Effect” as a New Way to Persuade Consumers to Buy
They are individuals, groups, or institutions that buy or have the capacity to purchase products to meet their wants and needs.
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Private Labels in Chile: Influential Factors in the Purchase Intention
Individual who considers buying a product or a service for personal use. He/she makes decisions whether or not to purchase a product. He/she is the primary target of the marketing program.
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Contemporary Issues and Challenges in Marketing Environment Worldwide
The people/buyer side of marketing activities which could be defined as the main focus of marketing.
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The Effects of Private Label Brand Strategies on Consumer Perception
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Frameworks for Distributed Interoperability
A role performed by a system A in an interaction with another B , which involves making a request to B and typically waiting for a response.
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Reshaping of Museums With Experiences: An Examination on the Hatay Archeology Museum
The person who needs different subjects in order to sustain his life and has the opportunities or opportunities to fix it.
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Peruvian Consumer Responses to the Use of Technologies in the Context of COVID-19
People of both sexes, from different age segments who develop various ways to purchase goods and services from providers in the context of the Covid-19 pandemic, through the use of information technologies.
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Enterprise Integration With the Structural Services Architectural Style
A role performed by a resource A in an interaction with another B , which involves making a request to B and typically waiting for a response.
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Improving Application Integration by Combining Services and Resources
A role performed by a resource A in an interaction with another B , which involves making a request to B and typically waiting for a response.
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Consumer Behavior and Sustainable Consumption in Economic Theory
The consumer is the agent (person) who has the need to be satisfied and the power to spend and who performs the economic consumption activity.
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Cloud-Based Application Integration in Virtual Enterprises
A role performed by a resource A in an interaction with another B , which involves making a request to B and typically waiting for a response.
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Interoperability Frameworks for Distributed Systems
A role performed by a system A in an interaction with another B , which involves making a request to B and typically waiting for a response.
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Effect of Mobile Phone SMS on M-Health: An Analysis of Consumer Perceptions
In this article, actually, patients are terms as consumers. Generally consumers can be defined as anyone who use any products or services.
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Mobile Measuring Complex for Conducting an Electric Network Survey
A legal entity or a private person exercising the use of electric energy (capacity) on the basis of a concluded contract.
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Choice of National Brand vs. Private Label “Me-Too” New Products in a Multicultural Context: Understanding Consumer Innovativeness
Individual who buys products or services for personal use. He/she makes decisions whether or not to purchase a product. He/she is the primary target of the marketing program.
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Structural Data Binding for Agile Changeability in Distributed Application Integration
A service role performed by an application A in an interaction with another B , which involves making a request to B and typically waiting for a response.
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Organic Cooperatives Facilitating Sustainable Consumption
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Consumed Consumer Within the Framework of New Communication Technologies
A consumer is a person or organization that uses or consumes economic services or commodities.
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A Producer Mindset as an Alternative to a Consumer Mindset
The party who exchanges monetary value for the goods and services provided by organizations.
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The Role of Compliance and Conformance in Software Engineering
A role performed by an artifact A in an interaction with another B , which involves making a request to B and typically waiting for a response.
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A Systematic Literature Review of Assessing the Level of Food Safety Knowledge Among Food Handlers in Malaysia
Individuals involved in food handling at home and did not receive any training related to food handling.
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Improving Application Decoupling in Virtual Enterprise Integration
A role performed by a resource A in an interaction with another B , which involves making a request to B and typically waiting for a response.
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Unifying Services and Resources: A Unified Architectural Style for Integrations
A role performed by a resource A in an interaction with another B , which involves making a request to B and typically waiting for a response.
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Electronic Word of Mouth (eWOM) in Consumer Communication
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Neoliberalism, Self-Identity, and Consumer Culture in the UAE
A consumer is someone who buys products or services just for personal use. During the decision making process this individual can be influenced by marketing and advertisement strategies. Any time someone goes to a store and decides to purchase something, let it be a car, jean, food, or anything else, he is making that decision as a consumer.
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Marketing Management in Digital Marketing and Consumer Behaviour Context
The “buyer” side in a marketing transaction process that includes exchanging of product/service.
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Intermediates of Open Innovation in the Aquaculture Industry: A Glimpse at Knowledge Transfer and Trends
Any person that uses goods and/or services (e.g., food or utility items) for necessity or self-satisfaction.
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