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What is Consumerism

Chapter 21
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
The belief that people’s happiness requires purchasing goods and services in an increasing amount.
Published in Chapter:
Self-Laundering for Marketing: Maintaining Sustainability
Pelin Ozgen (Atilim University, Turkey)
Copyright: © 2019 |Pages: 16
DOI: 10.4018/978-1-5225-8491-9.ch021
Abstract
In today's world, consumption brings contentment. Consumers are glad, thinking themselves as being wealthier and more prominent by buying and consuming more, whereas companies are delighted with the increased profitability resulted by higher production levels. However, given the data on economic and social inequalities in addition to environmental resources which are coming to an end, the happiness cannot continue forever. Therefore, in this chapter, the role of marketing in the formation of consumption culture and the concept of sustainability are reviewed. Moreover, the interaction between marketing and sustainability and what these two concepts can offer for each other is discussed. To guide the companies in forming sustainability strategies, practices of respectable and pioneer companies that are included in the Guardian's “Best Sustainability Practices in Business List” are presented.
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Chapter 9
Innovation Resistance: A Rising Tide of Consumerism
Protecting consumers themselves from unethical marketing activities.
Published in Chapter: Innovation Resistance: A Rising Tide of Consumerism; From: Handbook of Research on Contemporary Consumerism
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Chapter 12
The Social and Solidarity Economics, Public Policies, and Non-Monetary Economic Practices: The Case of Associative Firms in Loja, Ecuador
This is an economic, social, and political phenomenon. Postmodernity and the development of various models of production and consumption idealize the tendency to accumulate unnecessary goods and services, transforming the need for the acquisition of goods into excessive and indiscriminate consumption. This fact leads to the depletion of natural resources and an ecological imbalance resulting from increased waste and other adverse environmental impacts.
Published in Chapter: The Social and Solidarity Economics, Public Policies, and Non-Monetary Economic Practices: The Case of Associative Firms in Loja, Ecuador; From: Handbook of Research on Emerging Business Models and the New World Economic Order
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Chapter 4
Decent Work and the Processes of Informality: The Case of the Wholesale Market of Ambato, Ecuador
This is an economic, social and political phenomenon. Postmodernity and the development of various models of production and consumption idealize the tendency to accumulate unnecessary goods and services, transforming the need for the acquisition of goods into excessive and indiscriminate consumption. This leads to the depletion of natural resources and an ecological imbalance resulting from an increase in waste and other kinds of of negative environmental impacts.
Published in Chapter: Decent Work and the Processes of Informality: The Case of the Wholesale Market of Ambato, Ecuador; From: Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals
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Chapter 4
Big Brothers Are Seducing You: Consumerism, Surveillance, and the Agency of Consumers
A view or ideology that regards that the increasing consumption of goods and services is necessary for economy.
Published in Chapter: Big Brothers Are Seducing You: Consumerism, Surveillance, and the Agency of Consumers; From: Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
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Chapter 20
Consumer Boycotts as a Consequence of Consumerism
Protecting consumers themselves from unethical marketing activities.
Published in Chapter: Consumer Boycotts as a Consequence of Consumerism; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 15
Consumerism and Innovation: The Starting Points for the Creation of University Spin-Off
A social and economic order that encourages the purchase of goods and services in ever-greater amounts. The term “consumerism” has also been used to refer to something quite different called the consumerists movement, consumer protection or consumer activism, which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards. In this sense it is a movement or a set of policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer.
Published in Chapter: Consumerism and Innovation: The Starting Points for the Creation of University Spin-Off; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 11
Consumerism, Violence, and Dehumanization: The Vicious Dynamic Circle
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Chapter 15
Consumerism and Blockchain Technology: The Application of Technology to Improve Market Equalization
The pro-consumer movement, meaning a social movement focused on consumers’ interests, rights, and welfare.
Published in Chapter: Consumerism and Blockchain Technology: The Application of Technology to Improve Market Equalization; From: Confronting Security and Privacy Challenges in Digital Marketing
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Chapter 16
Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part 1
Consumerism is a multi-faced construct; it includes the overconsumption of goods by some people whose behavior fulfils some economic, social and psychological needs (e.g. status, well-being, etc.) as well as the movement which, in different ways, opposes both the raising of overconsumption and the firms behavior fuelling it. It also encompasses firm behavior towards maximum customer satisfaction trying to anticipate customer needs, desires, expectation, also towards no-profit goals.
Published in Chapter: Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part 1; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 4
Fallacies of Consumerism: An Analysis of Its Impact and Depth in Today's Society
The protection of the rights and interests of the general pool of buyers and enterprises, or an obsession with buying material goods or items without necessity.
Published in Chapter: Fallacies of Consumerism: An Analysis of Its Impact and Depth in Today's Society; From: Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post-COVID-19 Era
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Chapter 23
Consumption, Anti-Consumption and Consumption Communities: The Football Clubs and its Fans
A set of beliefs and values, integral but not exclusive to the system of capitalist globalization, intended to make people believe that human worth is best ensured and happiness is best achieved in terms of our consumption and possessions ( Sklair, 2010 , p. 135)
Published in Chapter: Consumption, Anti-Consumption and Consumption Communities: The Football Clubs and its Fans; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 10
The Meaning of Consumption
The cultural dominant orientation towards the marketing and consumption of goods and services.
Published in Chapter: The Meaning of Consumption; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 3
Neoliberalism, Self-Identity, and Consumer Culture in the UAE
Consumerism is a social and economic order that inspires the buying of goods and services in large amounts. In economics, consumerism refers to economic policies which emphasize consumption. Consumerism is also defined as the trap of material goods. It would be helpful to know that the theoretical debate about consumption in the last two decades has mainly been driven by a philosophical engagement with ‘modernity’.
Published in Chapter: Neoliberalism, Self-Identity, and Consumer Culture in the UAE; From: Examining the Relationship Between Economics and Philosophy
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Chapter 7
Business Schools: Internationalization towards a New European Perspective
Sociological concept identifying consumption as the major driving force of society. Affecting higher education through increasingly consumerist behaviour of students who look for enticing experience, explicit service provision, and value for money, rather than for traditional academic values, when enrolling for degree programmes.
Published in Chapter: Business Schools: Internationalization towards a New European Perspective; From: Handbook of Research on Trends in European Higher Education Convergence
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Chapter 6
Minimalism: A Game Changer for Industries
The lifestyle guided by a growing propensity to consume, generally superfluous goods or services, due to their symbolic meaning.
Published in Chapter: Minimalism: A Game Changer for Industries; From: Sustainable Consumption Experience and Business Models in the Modern World
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Chapter 14
Tainted Away: Violence Over Nature in the Anime of Hayao Miyazaki
Increasing consumption of goods which are mostly unnecessary in an industrial society.
Published in Chapter: Tainted Away: Violence Over Nature in the Anime of Hayao Miyazaki; From: Handbook of Research on Aestheticization of Violence, Horror, and Power
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Chapter 9
The Spirit of Capitalism vs. the Spirit of Consumerism: A Comparative Typology
A process in which individuals freely choose from a wide range of products and services that contribute to or create ones’ identity.
Published in Chapter: The Spirit of Capitalism vs. the Spirit of Consumerism: A Comparative Typology; From: Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
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Chapter 3
Shifting Toward Consumer-Centricity: Insights and Lessons From Emerging Transformations
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Chapter 14
The Psychology of Consumerism in Business and Marketing: The Macro and Micro Behaviors of Hofstede's Cultural Consumers
Is associated with reduced consumer well-being, particularly in terms of the quality of human relationships and levels of happiness.
Published in Chapter: The Psychology of Consumerism in Business and Marketing: The Macro and Micro Behaviors of Hofstede's Cultural Consumers; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 5
Regulatory Challenges in Sub-Saharan Africa and Marketing Malpractices of “Big” Tobacco
A social and economic order and ideology that encourages the acquisition of goods and services in ever-greater amounts.
Published in Chapter: Regulatory Challenges in Sub-Saharan Africa and Marketing Malpractices of “Big” Tobacco; From: Exploring the Dynamics of Consumerism in Developing Nations
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Chapter 2
Reflections on the Role of Spirituality in How Young Children's Identities Are Constructed
An attitude of mind based on the importance of possessions and consumption.
Published in Chapter: Reflections on the Role of Spirituality in How Young Children's Identities Are Constructed; From: Supporting Children and Youth Through Spiritual Education
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Chapter 14
Consumer Protection in Sub-Saharan Africa: An Exploration of “Big Tobacco” Marketing Practices
A social and economic order and ideology that encourages the acquisition of goods and services in ever-greater amounts.
Published in Chapter: Consumer Protection in Sub-Saharan Africa: An Exploration of “Big Tobacco” Marketing Practices; From: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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Chapter 2
Polarization in Consumer Behavior: The Rise of Minimalism in a Materialist World
The practice of consumption occurring within a particular social and political framework or system.
Published in Chapter: Polarization in Consumer Behavior: The Rise of Minimalism in a Materialist World; From: Navigating the Shifting Landscape of Consumer Behavior
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Chapter 18
Emergent First-Time Leadership in Patient Advocacy Organizations
Historically, an economic concept promoting the notion that increasing consumption of goods and services is a desirable goal as a stimulus to growth of an economy. Over the years, it came to be associated with supporting materialism on the idea that a person's well-being and happiness depend fundamentally on the aggregation of acquired consumer goods and services. In most recent years, however, the idea of protecting the consumer’s interests has led to use of the term in the positive context of serving the consumer, with a philosophy of delighting the consumer as customer above the interests of a supplier, vendor, or other provider.
Published in Chapter: Emergent First-Time Leadership in Patient Advocacy Organizations; From: Handbook of Research on Innate Leadership Characteristics and Examinations of Successful First-Time Leaders
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Chapter 9
Public Policies, Traffic Light Signpost Labeling, and Their Implications: The Case of Ecuador
This is an economic, social, and political phenomenon. Postmodernity and the development of various models of production and consumption idealize the tendency to accumulate unnecessary goods and services, transforming the need for the acquisition of goods into excessive and indiscriminate consumption. This leads to the depletion of natural resources and an ecological imbalance resulting from an increase in waste and other kinds of negative environmental impacts.
Published in Chapter: Public Policies, Traffic Light Signpost Labeling, and Their Implications: The Case of Ecuador; From: Handbook of Research on Cyber Approaches to Public Administration and Social Policy
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Chapter 4
All Users Are Equal, but Some Users Are More Equal Than Others: Exploring the Psychology of Users That Follow Social Media Influencers
Conscious consuming behaviour that is based on economic, social, cultural, and environmental responsibility.
Published in Chapter: All Users Are Equal, but Some Users Are More Equal Than Others: Exploring the Psychology of Users That Follow Social Media Influencers; From: Using Influencer Marketing as a Digital Business Strategy
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Chapter 1
Consumerism: Some Fundamental Insights
An initiative supported by both citizens and government agencies to improve the rights and power of buyers in relation to sellers.
Published in Chapter: Consumerism: Some Fundamental Insights; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 13
Advertising and Consumerism in Nigeria: A Study of Unethical Promos by Telecom Operators
Organized movement geared towards the protection and/or promotion of the interest of the consumer. This movement can be initiated or supported by government or individuals or groups.
Published in Chapter: Advertising and Consumerism in Nigeria: A Study of Unethical Promos by Telecom Operators; From: Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
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Chapter 4
Media Consuming in Children: Child Development, Babyhood (0-2), Early Childhood, Interests
Modern movement for the protection of the consumer againstuseless, inferior, or dangerous products, misleading advertising, unfair pricing, etc.
Published in Chapter: Media Consuming in Children: Child Development, Babyhood (0-2), Early Childhood, Interests; From: Handbook of Research on Children's Consumption of Digital Media
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Chapter 19
Sustainable Consumption and Green Marketing in Developing Countries: Contemporary Perspective Using Nigeria and Kenya as Case Studies
A social movement seeking to augment the rights and powers of consumers in relation to sellers ( Kotler, 1999 ).
Published in Chapter: Sustainable Consumption and Green Marketing in Developing Countries: Contemporary Perspective Using Nigeria and Kenya as Case Studies; From: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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