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What is Content Creator

Chapter 8
Handbook of Research on Pathways and Opportunities Into the Business of Esports
Video games have complex story lines which both define and drive the plot, characters, actions, and strategies of the game. These stories require narratives to be defined and embedded within the game. Content Creators contribute to these narratives as well as may be responsible to narratives employed by social media marketing.
Published in Chapter:
Impact of eSports Upon Higher Education From a Faculty Perspective: Transformational Pathways and Opportunities
Sharon K. Andrews (University of Houston-Clear Lake, USA), Timothy B. Michael (University of Houston-Clear Lake, USA), Melissa A. Williams (University of Houston-Clear Lake, USA), Lisa L. Lacher (University of Houston-Clear Lake, USA), and Caroline M. Crawford (University of Houston-Clear Lake, USA)
Copyright: © 2021 |Pages: 30
DOI: 10.4018/978-1-7998-7300-6.ch008
Abstract
A multiple case study was implemented, implementing a qualitative open-ended interview that brought forward three different specialization area faculty groups that reflect diverse educational perspectives as revolving and evolving around the potential of eSports upon the contributing author's field of study as well as the field of higher education as an overarching umbrella understanding. The prompts to which the contributors respond include an understanding of eSports upon higher education and the field of study, from a historical view, a current snapshot, as well as future-leaning implications. Further, the contributors respond to prompts that focus upon perceptions of eSports implications associated with the faculty responsibilities designated as teaching, research, and service.
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