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What is Contractual Switching Cost (CSC)

Chapter 123
Encyclopedia of E-Commerce Development, Implementation, and Management
The total cost that subscribers might bear in condition that they switch to a new telecom service provider such as access fees and deposit fee.
Published in Chapter:
Telecommunications Subscriber's Satisfaction and Loyalty: The Impact of Contractual Switching Cost, Price Fairness, and Brand Image
Sajad Rezaei (Taylor's University Lakeside Campus, Malaysia), Sreenivasan Jayashree (Multimedia University (MMU), Malaysia), and Firoozeh Fouladivanda (Multimedia University (MMU), Malaysia)
Copyright: © 2016 |Pages: 19
DOI: 10.4018/978-1-4666-9787-4.ch123
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