What is Convergence Culture

1.

Convergence culture, the development of internet and social media tools, and the increase of individual participation under the influence of postmodernism. In this culture, consumers are in the process of being involved in the communication process and actively participating. Learn more in: Use of Transmedia Storytelling Within the Context of Postmodern Advertisement

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A theory that recognizes how media consumers and media producers interact with new media and change relationships and experiences. Learn more in: Applying Theoretical Perspectives to Social Media Influencers: A Content Analysis on Social Media Influencers the LaBrant Family

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Flow of content across multiple media platforms; the cooperation between multiple media industries; the search for new structures of media financing that fall at the interstices between old and new media, and the migratory behaviour of media audiences who would go almost anywhere in search of the kind of entertainment experiences they want. Learn more in: A Song of Transmedia Storytelling: A Case Study on Game of Thrones TV Series