What is Corona-Warning-App

Gamification is an emerging approach to designing motivational strategies for many different applications. To maximize their efficiency, gamification strategies need an in-depth analysis of the users' behavior and appropriate gamification mechanics for implementation. Hence, gamification designs include a deep understanding of human interaction with the product and different motivational aspects during usage. This advantage offers product development opportunities to design more customer-oriented products using gamification methods. This chapter introduces an improved product development process regarding the design-to-customer aspect within the phases of customer analysis, mechanic ideation, and feature design. Each phase includes the integration of specific methods taken from established gamification frameworks. The new process is evaluated with a project on developing gamification strategies for the German Corona-Warning-App.