Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Corporate Brand

Handbook of Research on Representing Health and Medicine in Modern Media
It can be called a name given to brands with corporate core values.
Published in Chapter:
The Role of Social Media on Dissemination of Information During the COVID-19 Pandemic: Social Media, Dissemination of Information, COVID-19
Sevilay Ulaş (Near East University, Cyprus)
DOI: 10.4018/978-1-7998-6825-5.ch015
This study reveals the role of social media tools and applications in disseminating information about COVID-19 in the COVID-19 process. While discussing the role of social media in the ongoing COVID-19 pandemic process, it will be evaluated with the applications of different institutions. In the study, which will be considered from a public relations perspective in general, it is aimed to reveal a general perspective on the communication activities of the institutions with the target audience and their followers through social media practices. In this study, which is a compilation in this direction, the changing motivations of the followers and the role of social media in this process will be revealed.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Gamification in the Space Sector: How Gamification Activities Can Foster the Passion and Interest for STEM-Related Studies
It encompasses the name, design, symbol, or any other feature that identifies a company as distinct from other companies. It describes an organisation as a whole and aims to create a consistent corporate image.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR