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What is Corporate Citizenship

Chapter 2
Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities
Activities and processes implemented by an organisation to meet its social responsibilities (i.e., legal, social, environmental, ethical, and economic) according to stakeholder pressure. It aims to create higher standards of living, improved quality of life for society, and profitability for stakeholders. As the demand for corporate citizenship increases, investors, consumers, and employees will use their collective power to influence organisations that do not share their ethical principles.
Published in Chapter:
Emerging Trends in Business Ethics, Corporate Social Responsibility, and Sustainability
Copyright: © 2019 |Pages: 27
DOI: 10.4018/978-1-5225-7946-5.ch002
Abstract
The second chapter explores the evolution of the concepts of business ethics, corporate social responsibility (CSR), and corporate sustainability (CS). It highlights the main advantages and limits of these approaches. The chapter points out how changes in the field of business ethics and CSR lead to the progressive affirmation of CS. This is considered a new business approach in guiding the life of an organisation. CS is analysed with three components: (1) people, (2) profit, and (3) planet. Finally, the work recommends areas for further discussion and research.
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Chapter 6
Evolution and Future of the Marketing and Sustainability Linkage: Towards a Civil Marketing Approach
It refers to a company's responsibilities toward society in a broad sense. It is how companies exercises its rights, obligations, privileges, and duties in order to benefit the local environments but also the society as a whole.
Published in Chapter: Evolution and Future of the Marketing and Sustainability Linkage: Towards a Civil Marketing Approach; From: Financial Management and Risk Analysis Strategies for Business Sustainability
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