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What is Corporate Cultedness

Chapter 156
Encyclopedia of Networked and Virtual Organizations
The way in which members of a given organization think about the organization and about their membership in the organization. This way is described, for the purpose of management, with the tools borrowed from studies on religious groups (Arnott, 2000).
Published in Chapter:
Perception of VO Reliability
Jerzy Kisielnicki (Warsaw University, Poland) and Tomasz Ochinowski (Warsaw University, Poland)
Copyright: © 2008 |Pages: 4
DOI: 10.4018/978-1-59904-885-7.ch156
Abstract
This article puts forward a thesis on the effectiveness of virtual organizations for profit, along with a preliminary test and discussion. In all likelihood, effectiveness is strongly influenced by ethical features stemming from universal values (see Damon, 2004; Küng, 2002; Seligman 2004). It is widely believed that the main problem in virtual organizations concerning ethics is reliability and its psychological equivalent—trust, both within the organization and among its electorate.
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