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What is Corporate Dialogue

Chapter 24
Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions
This concept is based on the idea that companies may eliminate the barriers posed by paper-based formats, through the use of Web 2.0 capabilities. Thus, they can provide information that is much more detailed and useful to stakeholders, and also, through the use of new platforms, enable the effective participation of external users.
Published in Chapter:
Visibility of the Airport Sector: Web 2.0 and Social Communication Networks
Arturo Haro de Rosario (University of Almería, Spain), Carmen Caba Pérez (University of Almería, Spain), and María del Mar Sánchez Cañadas (University of Almería, Spain)
Copyright: © 2014 |Pages: 16
DOI: 10.4018/978-1-4666-4373-4.ch024
Abstract
The aim of this chapter is to analyse the use of social communication media and Web 2.0 tools at airports to determine whether these technologies are being used as a means of raising the airports’ visibility, enhancing their level of e-participation and improving corporate dialogue. In addition, the authors seek to determine which variables influence the use and development of these tools. The results obtained reveal a moderate use of Web 2.0 tools by airports, with the most noteworthy finding being their presence in social networks and the use of the latter as channels through which to increase e-participation.
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