What is Corporate Motives

Higher education continues to face resource challenges; therefore, creating win-win, long-term relationships of all kinds is of high importance. While it is the primary function of the development or advancement office to raise funds, other leaders—such as presidents, board members, provosts, deans, community and government relations officers, corporate and foundation relations officers, and key volunteers—must spend time building relationships with individuals and other organizations' leaders (e.g., corporations, foundations, governments, and community initiatives) who can contribute to the needs and programs of the institution.