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What is Corporate Strategy

Handbook of Research on Analyzing IT Opportunities for Inclusive Digital Learning
Corporate strategy encompasses a firm’s corporate actions with the aim to achieve company objectives while achieving a competitive advantage.
Published in Chapter:
Implications of Knowledge Management Adoption Within Higher Education Institutions: Business Process Reengineering Approach
Fadzliwati Mohiddin (University of Technology Brunei, Brunei), Heru Susanto (University of Technology Brunei, Brunei & The Indonesian Institute of Sciences, Indonesia), and Fahmi Ibrahim (University of Technology Brunei, Brunei)
DOI: 10.4018/978-1-7998-7184-2.ch016
Abstract
The aim and objective of this research is to get a better understanding on the knowledge management system (KMS) practices and perception within higher education institutions (HEIs). This research will focus on three main aspects. The first aspect will be on identifying management tools used at the organizational level. Second, will be the supportive and hindrance factors on the adoption of KMS and the user perception and practices of KMS in the institution. A mix of methodologies is adapted to generate findings for this research. Both quantitative and qualitative methods will be used for this research through a questionnaire approach. The questionnaire is constructed in such a way that closed-ended questions and open-ended questions are included. The research has led to several important outcomes for the implementation of KMS in HEIs. This study has proposed a conceptual framework and support from other research outcomes (i.e., identification of the management tools used, the support and barriers for implementation, and user perception and practices for the KMS implementations).
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More Results
The Evolution of Corporate Divestment: Towards a New Research Paradigm?
The direction the company follows and how it uses its internal resources considering the external environment in which the company competes to generate value to its owners and satisfy its customers. Corporate strategy includes for example cost leadership or product differentiation strategies.
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The Impact of Board Composition on Corporate Strategy in the Arab Region Context: A Case Study From Jordan
Corporate strategy presents the corporate long vision and goals that put in actions to create values to all stakeholders and to maintain sustainable growth and competitive advantage.
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The Social Responsibility of the Firm: A Corporate Governance Perspective
Articulated action set, describing how managers use resources and develop capabilities to achieve chosen corporate goals.
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Blue Ocean Strategy as a Framework for Business Innovation in China and Spain: A Summative Content Analysis of Innovation Initiatives and Value Propositions
Hierarchically the highest strategy level within a firm, it focuses on drafting its mission, vision and goals. Focusing on a firm’s different businesses and how they relate to and impact one another, all types of resources are allocated in order to optimize them and ensure the accomplishment of the established goals.
Full Text Chapter Download: US $37.50 Add to Cart
Full Text Chapter Download: US $37.50 Add to Cart
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