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What is Cost Benefit Analysis

Chapter 25
Handbook of Research on Managing and Influencing Consumer Behavior
A technique used to determine whether a planned action will turn out good or bad. Firstly, it finds, quantifies, and adds all the positive factors, which are called benefits. Then it identifies, quantifies, and subtracts all the negatives, the costs. The difference between the two indicates whether the planned action is advisable.
Published in Chapter:
Knowledge Management as a Tool for Influencing Customers: Revisited
Richard Brunet-Thornton (University of Economics, Prague, Czech Republic), Petra Marešová (University of Hradec Králové, Czech Republic), Vladimír Bureš (City University of Seattle, Slovakia), and Tereza Otčenášková (University of Hradec Králové, Czech Republic)
Copyright: © 2015 |Pages: 22
DOI: 10.4018/978-1-4666-6547-7.ch025
Abstract
This chapter revisits an earlier published model of the Cost-Benefit Analysis method focused on KM projects. Although it continues to centre on the customer and the general market environment as knowledge sources used to evaluate the appropriateness of a Knowledge Management (KM) project, it expands the discussion to incorporate the latest research on this topic. In addition, the tangible and intangible benefits of a successful KM deployment continue to be stressed; it highlights the various barriers and sets recommendations that may be pursued. Given the on-going nature of this condition in the Czech Republic, the authors continue to pursue an active research protocol.
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Chapter 3
Financing the Green Building Retrofitting Investments: A Case Study for a Romanian Seaside Hotel
Assessment and prioritization tool used for investments which generate significant externalities, typically social benefits, additional to financial results.
Published in Chapter: Financing the Green Building Retrofitting Investments: A Case Study for a Romanian Seaside Hotel; From: Retrofitting for Optimal Energy Performance
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