What is Country of Origin

The fashion industry is contributing to today's sustainability challenge in a number of ways. Despite all the advantages of modernization, the pace of life is getting frantic and societal behaviour is in conflict with natural resources. Thus, an urgent need arises to ensure quality in production and improve social and environmental conditions. In this vein, slow fashion emerges as a revolutionary process, which is sensitive to the impact that production and distribution have on society and ecosystems. This chapter contributes an original discussion by exploring how luxury fashion could be valuable for long-term sustainability. While luxury fashion is growing fast, it is interesting to ask to what extent luxury fashion could have a positive impact on sustainability due to quality, heritage and artisan skills. This chapter looks deeply into (i) how luxury fashion could enhance sustainability through sustainable sourcing and local manufacturing, and (ii) how the slow fashion concept could be further endorsed through luxury.