What is CRM

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Any initiative or process designed to assist an organization in optimizing interactions with customers via one or more touch points. Learn more in: IT Evaluation Practices in Electronic Customer Relationship Management (eCRM)

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Client relationship management. Learn more in: An Applied Mathematical Model for Business Transformation and Enterprise Architecture: The Applied Case Study (ACS)

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Customer relationship management is a technology to manage your company's relationships with customers and potential customers. Learn more in: The Importance of Customer Loyalty With Corporate Governance in the Telecommunication Sector: A Case of the Telecommunication Sector

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Customer Relationship Management: Customer relationship management (CRM) is a business strategy designed to reduce costs and increase profitability by strengthening customer loyalty. Learn more in: Retail Supply Chain Management Trends: Past, Present and Future

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Greenberg (2003) defined CRM as a philosophy and a business strategy supported by a system and technology designed to improve human interactions in a business environment. It is an operational, transactional approach to customer management focusing around the customer facing departments, sales, marketing and customer service. Learn more in: Social Customer Relationship Management

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Customer relationship management is oriented on contact with customers. Such information systems collect and process customer data (contacts, business processes, and achieved revenues). Learn more in: Modern Information Technology for Suitable Development in Small Business with Links to Agile Methodology and Swarm Intelligence

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Customer relationship Management – A technology solution for managing customers and establishing long-term relationship for companies. Learn more in: Business and Technology Trends in Social CRM

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Any initiative or process designed to assist an organization in optimizing interactions with customers via one or more touch points. Learn more in: Investigating Factors Affecting Adoption of eCRM in the Australian Service Industry

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Customer Relationship Management, IT system which manages customer relations, used at sale, marketing, customer service and contacts center. Learn more in: Organizations Operating in Real Time (Real-Time Enterprise) and the Role of IT as a Tool Supporting Their Management Systems

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Customer relationship management. Learn more in: Automation of Marketing Processes and the Discovery of Knowledge for CRM

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It is also known as customer relationship management. It is about developing a strategy or model that uses a combination of methodologies, computer programs, and Internet capabilities to build good relationships with library users. Learn more in: Customer Relationship Management as an Imperative for Academic Libraries: A Conceptual Model-121 E-Agent Framework

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Practices, strategies, and technologies that companies use to manage customer interactions throughout the customer life cycle. Learn more in: Website Quality, Perceived Flow, Trust, and Commitment: Developing a Customer Relationship Management Model

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Means Customer Relationship Management. Learn more in: Local E-Government in Brazil: Poor Interaction and Local Politics as Usual

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Customer relationship management. Learn more in: Digital Marketing and Service Industry: Digital Marketing in the Banking Industry

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A customer-oriented strategy with two-dimensional conceptualization (formulation and relational marketing philosophy) and a four-dimensional operation (application of best practices, organizational and human resources, CRM processes, CRM technology). Learn more in: Critical Success Factors in a Six Dimensional Model CRM Strategy

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Client relationship management. Learn more in: An Applied Mathematical Model for Business Transformation and Enterprise Architecture: The Research Development Project Concept (RDPC)

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Customer relationship management (CRM) is usually visible as a hard and fast rule for philosophies, techniques, systems, and technologies that help corporations to manage their customers' exchanges and relationships ( Greenberg, 2010a ). Learn more in: Role of Media Agencies to Implement Social Customer Relationship Management Among Malaysian Organisations

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Customer Relationship management refers to the process of building relationships with customers to enhance customer loyalty. Includes all Customer Acquisition processes and all Customer Retention processes. Learn more in: Louis Vuitton: Using Digital Presence for Brand Repositioning and CRM

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Customer Relationship Management. Learn more in: Innovative Call Center Applications Focused on Financial Marketing in the Turkish Banking Sector

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CRM (Customer Relationship Management) is both a business approach and a management tool concerned with the generation and maintenance of long-lasting relationships between the firm and its customers by increasing knowledge about customers and establishing two-way cooperative relationships between the firm and its customers. Learn more in: E-CRM: A Key Issue in Today's Competitive Environment