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What is Cross-Culture

Handbook of Research on Global Business Opportunities
A business environment where people from different countries interact, bringing different values, business practices and communication styles.
Published in Chapter:
A Case Study on Cross-Cultural Differences: A Failure Story
Semra Boga (İstanbul University, Turkey) and I. Efe Efeoğlu (Adana Science and Technology University, Turkey)
Copyright: © 2015 |Pages: 40
DOI: 10.4018/978-1-4666-6551-4.ch023
Following the globalization trend in the world, Turkey and Belgium have become good business partners in the international arena. Belgium, with its geographically and politically critical location and high Turkish population has been a very attractive European country for Turkish investors. However, there are still Turkish companies leaving Belgium possibly due to adaptation problems to business culture in Belgium. In this chapter, cultural differences between Belgium and Turkey are investigated using qualitative research method with a single company case study. The results of the study indicate that differences between Turkish and Belgian cultures are mainly due to language, communication and relationship building styles, different level of individualism, and future orientation.
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Cross-Cultural Communication in the Digital Business Environment
Cross culture is a concept that recognizes the differences among business people of different nations, backgrounds, and ethnicities, and the importance of bridging them.
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Dynamics of Human Resource Strategies and Cultural Orientations in Multinational Corporations
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