What is Cross-Functional Teams

The concept of sales management can be defined as a business activity that is focused on the implementation of sales and management techniques in the sales operations of a company. A new concept has been discussed in sales marketing (SMarketing). An SMarketing strategy intends to align marketing and sales with the objective of obtaining better efficiency and effectiveness in results, through communication. SMarketing can be defined as the possible combinations between commercials and marketing professionals. The concept can be materialized as follows: marketing messages stimulate target customers who are in turn visited by the sales force and/or when the sales force regains contact with potential consumers, impacting them. Research on the subject is scarce and this study intends to carry out a systematic review of bibliometric literature (LRSB) of scientific and/or academic documents indexed in Scopus, in order to further clarify the knowledge and understand the practical implications as well as the lines of future research.