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What is Cross Impact Analysis

Chapter 35
Encyclopedia of Business Analytics and Optimization
a method of strategic foresight in which variables in a scenario are placed in a matrix and expert judgment is used to quantitatively estimate the strength of interaction between each variable.
Published in Chapter:
Business Intelligence through Analytics and Foresight
Hassan Rasheed (Taif University, Saudi Arabia) and Howard Rasheed (University of North Carolina-Wilmington, USA)
Copyright: © 2014 |Pages: 10
DOI: 10.4018/978-1-4666-5202-6.ch035
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