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What is Cultural Communications Plan

Cases on Performance Improvement Innovation
A direct effort by an organization to incorporate cultural understanding into the communications plans between divisions of the organization or outside entities who are operating in different cultural areas.
Published in Chapter:
Cultural Communications of Mainland United States-Based Organizations and Their Hawaiian Workforces: A Case Study of Their Unique Nature
Erik S. Wright (Missouri Southern State University, USA) and Rose Baker (University of North Texas, USA)
Copyright: © 2020 |Pages: 18
DOI: 10.4018/978-1-7998-3673-5.ch010
Abstract
The Hawaiian Islands are a diverse melting pot of people, cultures, and languages that make doing business in the state a unique challenge for organizations based on the mainland United States. While Hawaii is indeed the 50th state in the union, culturally they are more closely aligned with Asia and other Polynesian cultures than the United States as a whole. Doing business in Hawaii can often feel as though one is doing business in a foreign country, a place where one only partially speaks the language. Understanding these cultural differences and shaping communication styles to align with the cultural values of the Hawaiian sub-culture is essential to success for any organization planning to start operations in Hawaii. Through a process of cultural analysis, organizations can more effectively manage change within their operations and engage their Hawaiian workforces with great success.
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