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What is Cultural Economy

Chapter 28
Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing
The subdivision of economics that studies the relation between with culture and economical values that created by culture itself.
Published in Chapter:
Relationship between Movie Industry and Marketing with Respect to Cultural Economy
Elif Ulker Demirel (Trakya University, Turkey)
Copyright: © 2015 |Pages: 11
DOI: 10.4018/978-1-4666-6635-1.ch028
Abstract
Today, culture and art industry have expanded and diversified thanks to the increasing interest and demand for culture and art products in the world. As a result, a structure, which comprises conventional components of marketing, has emerged in order to fulfill this demand and bring together the products of art and their target market. As an element of the culture and art industry, cinema industry constitutes an important part of everyday life. Cinema has gone through technological advancements and has become an industry, which feeds many different lines of business. This chapter examines the movie industry, which has an evolving and diversifying structure and which is considered an important element of the art and culture industry. The aim of this research is to create a theoretical structure between the relationship of marketing and the movie industry, especially at the point where the movie industry brings the audiences together.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 8
Entrepreneurial Mission of an Academic Creative Incubator: The Creative Industries Pole of Science and Technology Park of Porto's University
The concept emerged in the mid-90s of twentieth century in the social sciences. There has been a broad discussion around a precise definition and its composition in terms of sectors of activity; however, it is a concept to which is assigned different meanings. In some cases, it contextualizes the cultural and creative industries and in other it relates to the economic exploitation of the culture of a society. And in another case, it means both.
Published in Chapter: Entrepreneurial Mission of an Academic Creative Incubator: The Creative Industries Pole of Science and Technology Park of Porto's University; From: Smart Specialization Strategies and the Role of Entrepreneurial Universities
Full Text Chapter Download: US $37.50 Add to Cart
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