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What is Cultured Meat

Chapter 23
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Meat grown in vitro in laboratories which does not involve the slaughter of animals.
Published in Chapter:
New Meat Without Livestock
Kurt Schmidinger (University of Vienna, Austria), Diana Bogueva (Curtin University, Australia), and Dora Marinova (Curtin University, Australia)
Copyright: © 2018 |Pages: 18
DOI: 10.4018/978-1-5225-4757-0.ch023
Abstract
This chapter summarizes the global problems associated with livestock production and meat consumption and shows solution strategies through replacing animal products with plant-based alternatives. The positive effects of plant-based alternatives on human health and the environment are reviewed together with approaches for reducing world hunger. Psychological strategies for nutritional transitions towards more sustainable consumption patterns and criteria for market success of meat alternatives are presented. This is followed by an overview of meat alternatives – from soy1, lupine or wheat based, to bleeding burgers and artificial intelligence concepts. Marketing strategies and best practice policy suggestions complete the chapter.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 10
Building a Market for New Meat Alternatives: Business Activity and Consumer Appetite in the Netherlands
Meat based on animal cells grown in a laboratory, also known as cellular or in vitro meat, to use the term that is becoming obsolete, or clean meat, to the use the term that is currently gaining popularity and is probably going to replace the term cultured meat.
Published in Chapter: Building a Market for New Meat Alternatives: Business Activity and Consumer Appetite in the Netherlands; From: Environmental, Health, and Business Opportunities in the New Meat Alternatives Market
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 1
From “Yucky” to “Yummy”: Drivers and Barriers in the Meat Alternatives Market
(also known as “clean meat”) Meat grown in the laboratory from in vitro animal cells, instead of slaughtered animals.
Published in Chapter: From “Yucky” to “Yummy”: Drivers and Barriers in the Meat Alternatives Market; From: Environmental, Health, and Business Opportunities in the New Meat Alternatives Market
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
Clean Meat: Will We Brew Our Steaks in the Near Future Without Killing Animals?
Full Text Chapter Download: US $37.50 Add to Cart
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